Sunday, September 24, 2023
HomeStoriesA submarine emerges from the ground in the center of Milan

A submarine emerges from the ground in the center of Milan

A submarine rose from the earth in the center of Milan yesterday at 8 a.m., surprising residents, as it appeared from the ground in via Mercanti, just a few meters away from the Duomo, the city’s cathedral.

Image: La Repubblica

The captain of the submarine #LF13 was lost during the maneuvers, and in the initial TV interviews, he apologized profusely for the damage he caused. During the process, he also crashed a car. Passers-by can’t believe what they’re seeing…

Image: La Repubblica

Police and firefighters arrived to assist in securing the area.

Image: La Repubblica

All of this is hard to believe, but it’s just a publicity stunt created by Milan-based agency M&C Saatchi for the insurance company Europe Assistance as part of their LifePark Protection store launch campaign.

Image: La Repubblica

We don’t know how long the submarine will be in town, but it’s certainly entertaining to watch such a scenario in the center of a European metropolis.

Image: La Repubblica

If you are planning a trip to Milan in the near future, remember to stop by via Mercanti and take a peek at the submarine.

Image: La Repubblica

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