Candace Cameron Bure is no longer the Hallmark Channel’s Christmas movie queen. Instead, she has moved on to another network’s Great American Family.
And she hopes that her new family will continue to watch Christmas movies featuring Jesus.
She explains what she means in a new interview with the Wall Street Journal.
“My heart wants to present stories that have more significance, purpose, and depth,” Bure said of the faith-based network. “I knew the people behind Great American Family loved God and wanted to share faith-based programs and good family entertainment.”
Bure had been in several Hallmark Channel Christmas movies since 2008, but she announced her departure from the network earlier this year.
“I’m extremely pleased to create uplifting family and faith-based programming and make the kinds of tales my family and I like watching,” she said.
“GAC [Great American Channels] is an ideal partner for my brand since we both aim to provide fascinating, wholesome content for individuals who want to watch shows for and with their families.” My collaboration with GAC is about creating amazing entertainment with a positive message.”
When Bill Abbott joined the network, Bure saw him again.
Abbott was the CEO of Crown Media Family Networks, which operates the Hallmark Channel. He also assisted Bure in launching his career at the network.
Even while it may not be ideal to restart at a network that few people are aware of, Bure is looking forward to the challenge. This is due to the fact that Hallmark has evolved significantly over the years.
“Because of the shift in leadership, it’s a completely different network than when I initially joined,” she explained.
When Bure was a co-host on The View in 2015, she backed a bakery that refused to prepare a cake for a same-sex wedding.
“This is about the freedom to join together, the rights of the Constitution, and the rights of the First Amendment,” she stated at the time. We may still chose who we want to hang out with.”
When Abbott was in charge of Hallmark, the channel was chastised for taking too long to produce different types of films.
People were also outraged that Hallmark refused to air an ad from the wedding planning website Zola depicting two brides kissing.
Hallmark altered its mind after hearing what people had to say.
“I believe conventional marriage will be vital to the Great American Family,” she says.
However, Abbott wasn’t as forthcoming about his thoughts on diversity on the channel.
“We know what’s going on because it’s 2022,” he explained. “There isn’t a whiteboard with ‘Yes, this’ or ‘No, we won’t go there’ written on it.”
Even the Great American Family does not now aim to show the 7.1 percent of U.S. individuals who identify as LGBT, Bure expressed gratitude for the ability to create something other than a rom-com.
“‘Mom, are you leaving the big city and heading to the farm to meet the love of your life?'”
‘” she explained. “Those things are entertaining, and we enjoy watching them, but we see them all the time.”
